More and more people are finding out the importance of fitness routines that not only push them to achieve results, but also don't have a detrimental impact on their body. Eat The Frog Fitness Co-Founder and Olympic Gold Medalist Bryan Clay knows a thing or two about taking care of your body. After years spent training on the track for the Olympics, he experienced firsthand the toll that running had on his joints. That's why in all Eat The Frog Fitness studios you'll find low-impact equipment and variable intensity training plans that are catered towards helping members not only achieve longevity in their fitness routines but reduce the risk of injury.

Instead of treadmills, members are use a combination of Concept II Rowers and Keiser Spin Bikes, both low impact and powered only by your body. What does that mean for you? With no electrical, you as a franchise owner save on build out and electrical costs as well as long-term maintenance.

Between 2015 - 2019 people who paid $100 dollars or more per month for a fitness membership grew by 27.6% (IHRSA) - showing that people are getting tired of the traditional big box setup where you show up, lift a few dumbbells and jump on a treadmill to pass the time. Consumers are realizing that they can maximize their fitness sessions by getting into a studio with a pre-designed workout that's catered towards the goals they want to achieve. There is an appetite for personalized experiences and members are willing to pay more for them.

This is largely why Eat The Frog Fitness studios are thriving. Our Cardio, Strength and Agility sessions are 57 minutes of pre-designed workouts, delivered in a fully immersive studio experience with music and lights matched to the programming, allowing members to focus on showing up, doing the work, and eating their frog. It allows us to maintain membership that range from $99.95 up to $299.95 based on the level of personalization they are looking for.

With future estimates that Millennials may shell out close to $7 billion dollars on fitness memberships - and that is only scraping the surface of the generation's overall fitness spending. They are estimated to spend roughly $153 on average per month on fitness. The same studies show that Gen X kids, who typically fall in the Gen Z category, are watching their parents come to specialized studio fitness, and will later become members themselves. We are seeing this trickle effect inside our Eat The Frog Fitness studios. If you check out any of the studios in our network, you'll find parent/child duos, showing up to sessions together, having fun, and motivating each other and setting up the next generation of members.

With many people working and doing school remote, there is an appetite for socializing that isn't being fulfilled during the 9-5 workday. After spending hours in front of a computer screen with little to no socialization with classmates or colleagues, fitness studios have become a way to not only burn energy and stay healthy but see friends and catch up. Our #FrogSquad communities have become during and after-work social hangouts and even as people are migrating back to hybrid work models, we aren't seeing these trends diminishing anytime soon.