Business Model

A Proven Formula for Building Your Studio

The Eat The Frog Fitness model is simple and scalable. The key to opening a successful Eat The Frog Fitness franchise is creating an exceptional member experience - that through our proven formula, we will teach you to deliver. With our hands-on support systems and in-depth training modules, we'll provide you the tools you need to quickly go from one studio to multiple locations. The beauty of Eat The Frog Fitness is that with 24/7 access and our technology-driven model, we operate on lower overhead costs - putting more dollars in your pocket.

Co-Founded By Gold Medalist, Bryan Clay
24/7 Live-Coached & Virtual In-Studio Training
Minimal Staffing
Technology Driven Company
Competitive Profit Margins
Unilateral Franchisor Support

Download Our Info Kit

Want to know more about Eat The Frog Fitness? Download the info kit to explore the opportunity of owning your own studio.


The Tech-Infused Experience

The combination of brick & mortar with connected fitness allows for unprecedented member and franchise owner benefits.

Immersive Experience

With oversized IMAX style screens it is easy to follow along with the session instruction. Plus lights and music change to match suggested heart rate training zones for a fully immersive experience.

Fit Assessment

Proprietary assessment algorithm that allows us to identify strengths and weaknesses of each member and produce their personalized training plan for maximum results.

Global Delivery

Sessions delivered to studios through a singular distribution platform.

Proprietary Algorithm

Unlike the 'theoretical' heart rate that most fitness brands use, we use a proprietary algorithm to set each member's max heart rate - using the science of their body to achieve better results.

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The Only 24/7 Studio

Offering live-coached and virtual sessions led by our Technical Assistant Demonstrator "Tad", making fitness accessible to everyone. We are the only boutique fitness studio that offers 24/7 access to our members.


Take the Frog with you - around the house or on-the-go! You can even utilize heart rate technology by pairing your heart rate monitor to our app.

Eat The Frog Apps

Two proprietary apps that allow members to schedule a training session with ease, track workouts in and out of the studio, communicate with their personal coach and so much more.