Frogology

Frogology

Frogology is the study of 'the Frog' and explores why and how we do what we do. Mark Twain was quoted saying, "If it's your job to eat a frog, it's best to do it first thing in the morning. And If it's your job to eat two frogs, it's best to eat the biggest one first".

For us, this means not procrastinating and chasing the activities that help you transform into your most excellent self. By living a healthier life and tackling your frogs, our member's lives improve dramatically. We help them identify their frog - or what is standing in their way. Your frog is as unique as you. Members want to feel stronger, keep up with their kids, hike to that mountain peak, not feel winded when they climb stairs, look incredible in that outfit that has been hanging in their closet, or just feel confident again.

Our Co-Founder, Bryan Clay, sums this up by saying, "Your 'frog' is your biggest, hardest task. I think of it as the one immediate task that could have the greatest positive impact on your life, and for many people, that's fitness."

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EXPLORE THE STUDIO

From top to bottom, our studios are designed with our member's and owners in mind, with industry leading equipment and technology.

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IMMSERSIVE EXPERIENCE

IMAX-style screens, music, and lights matched to your workout - deliver a fully immersive experience. We utilize heart rate technology to identify target heart rate zones based on each individual’s efforts during a fit assessment. This technology optimizes calories burned during a session, delivers post-workout starts, and allows us to provide you a personal 8-week experience.

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LOW-IMPACT

All equipment and workout programming was selected and designed to be low impact and powered by your body. This saves on upfront build-out costs, long-term maintenance and provides a more effective workout for members to reduce the risk of injury.

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THE SCIENCE OF YOUR BODY

Using fit assessments and our proprietary custom max heart rate technology, we deliver a training plan to each member - creating a hyper-personalized fitness experience.

PERSONAL TRAINING

Eat The Frog Fitness takes a hyper-personal approach to group training. This is fitness designed for you - we start by meeting you where you're at and coaches modify to support at your own fitness level.

THE SCIENCE OF YOUR BODY

Using fit assessments and our proprietary custom max heart rate technology, we deliver a training plan to each member - creating a hyper-personalized fitness experience.

CONNECTED FITNESS

With 24/7 access Eat The Frog is the only fitness studio offering coach-lead and virtual in-studio sessions. Need an extra push? Our 1:1 coaching and #FrogSquad community is there every step of the way.

Learn More

Download our Info Kit.

ATHLETIC-INSPIRED WORKOUTS

STRATEGIC VARIATION

Planned varieties of exercises to accomplish specific fitness goals.

PERIODIZATION

Planned progression through varied training phases.

57 MINUTES / 4 MODULES

Our 57 minute 4 module sessions are designed with the member in mind. We understand that members have limited time and therefore require the most effective workout possible.

TEAM WORK

Let's face it, it's easier to rise to challenges when we're surrounded by others with a common goal. Similar to being on a sports team, when members join the #FrogSquad, they're getting all the benefits of a team at their fingertips.

V.I.P TRAINING

We train - we don't work out. Training is following a crafted fitness plan. "Working out" means you went to the gym and broke a sweat. "Training" means you went to the gym and made a difference. When you train, you have a purpose.

Our Variable Intensity Performance Training, or V.I.P Training, is inspired by professional athlete's training methods and is a balance between peak effort, functional strength, endurance, and mobility.

THE BENEFITS

SIMPLE & SCALABLE.

Eat The Frog Fitness' business model is simple and scalable. Explore the ways Eat The Frog Fitness stands out in the boutique studio fitness industry.

BUSINESS MODEL