What differentiates Eat The Frog Fitness?

Eat The Frog Fitness is pioneering hyper-personal connected fitness by combining the best of personal training and group workouts. We offer world-class programming designed by our Co-founder and Olympic Gold Medalist Bryan Clay, inspired by his experience as an elite athlete.

Members are a part of a supportive and connected fitness community, that we proudly call our #FrogSquad. Studios operate 24/7 with live-coached and virtual in-studio sessions (offered with zero on-site employees).

We don't believe in a one-size-fits-all approach to fitness. We use the science of your body to create personal training plans that deliver incredible results.

Where does the name come from?

Our quirky name, inspired by a quote Mark Twain made famous, refers to tackling the most challenging things in life. For many people - that's fitness.

What support systems do you offer?

Once you join the #FrogSquad, you will receive:

  • Detailed onboarding support, training, and 1:1 guidance to get you started.
  • Your Opener Checklist - a detailed, interactive checklist that walks you through each step of the build-out and opening process.
  • A comprehensive intranet with asset library, help desk for support, training, and much more.
  • All the marketing campaigns, digital and print collateral you need to advertise your studio.
  • Business development and training support through Frog University (Frog U)
  • 5-day immersive Manager's Training at our home offices to get you launch-ready.

How does Eat The Frog Fitness help you with marketing?

While franchisees are responsible for local marketing efforts, Eat The Frog Fitness has libraries with ad campaigns, referral programs, events, in-studio challenges, community programs, brand standards, and more at your fingertips. We provide a suggested marketing and advertising calendar to make your marketing strategy plug and play - letting you focus on local execution. Think of it as the perfect blend of autonomy and brand consistency.

Eat The Frog Fitness also invests in web development, brand awareness campaigns, partnerships, influencers, and content to increase Eat The Frog Fitness's brand awareness.

What makes Eat the Frog Fitness a unique experience for fitness enthusiasts?

Fitness enthusiasts will love Eat The Frog Fitness's athletic-inspired approach to group training. We take a long-term health and fitness approach with personal training plans, fit assessments, personalized heart rate algorithms, and best-in-class technology to help members achieve incredible results. We offer low impact and variable intensity training sessions, building in recovery to ensure our members reduce their risk of injury and continue their fitness journey - crushing their goals.


If you have additional questions, please reach out to our team. We will reach out to you shortly.