Best in Business
Joe Culver, CEO and Co-Founder of Eat The Frog Fitness, has spent over two decades as an executive, entrepreneur, and business developer. His experience in the retail and tech industries and his time as an executive for a Fortune 500 company have helped him develop a unique approach to franchising.
With over 15 years in the franchise industry, Joe has successfully founded and developed over a dozen companies, including Thrive Community Fitness, Pacific NW Fitness, TCF Franchising, Inc., and more. His rich background has created the foundation for Eat The Frog Fitness' blend of technology, community, and personalization.
Best in Fitness
Olympic Decathlon Gold & Silver Medalist Bryan Clay earned the title of "The World's Greatest Athlete" during the Beijing Olympics in 2008. What does a 2-time Olympic Medalist, 3-time World Champion, and 4-time US National Champion do after his athletic career ends? True to fashion, Bryan has continued his relentless pursuit of accomplishment, only this time in the entrepreneurial world Co-Founding Eat The Frog Fitness.
After seeing so many cookie-cutter options in the fitness industry, Bryan knew he could translate his training experience to studio fitness. He sought to create the perfect balance between group workouts and personalization; offering members access to training plans usually reserved for elite athletes.