Best in Business

Joe Culver, CEO and Co-Founder of Eat The Frog Fitness, has spent over two decades as an executive, entrepreneur, and business developer. His experience in the retail and tech industries and his time as an executive for a Fortune 500 company have helped him develop a unique approach to franchising.

With over 15 years in the franchise industry, Joe has successfully founded and developed over a dozen companies, including Thrive Community Fitness, Pacific NW Fitness, TCF Franchising, Inc., and more. His rich background has created the foundation for Eat The Frog Fitness' blend of technology, community, and personalization.


Best in Fitness

Olympic Decathlon Gold & Silver Medalist Bryan Clay earned the title of "The World's Greatest Athlete" during the Beijing Olympics in 2008. What does a 2-time Olympic Medalist, 3-time World Champion, and 4-time US National Champion do after his athletic career ends? True to fashion, Bryan has continued his relentless pursuit of accomplishment, only this time in the entrepreneurial world Co-Founding Eat The Frog Fitness.

After seeing so many cookie-cutter options in the fitness industry, Bryan knew he could translate his training experience to studio fitness. He sought to create the perfect balance between group workouts and personalization; offering members access to training plans usually reserved for elite athletes.

Meet The #FrogSquad

Meet our team of passionate and dedicated professionals who are hard at work behind the scenes ensuring Eat The Frog Fitness Franchise Owner's, Regional Developer's and studio teams are well supported and can run a successful operation!

The #FrogSquad Visionary

Joe Culver

Chief Executive Officer

The World's Greatest (The GOAT)

Bryan Clay

Chief Brand Officer

Money Maestro

Aaron Culver

Chief Financial Officer

Operation Ninja

Mike Lauer

Chief Operating Officer

The Workflow Wizard

Pete Vanderveen

SVP of Business Development

Head of Schmoozing

Jesse Curry

VP of Franchise Development

Certified Everything
• ACE Personal Trainer • RRCA Running Coach • TRX + DVRT Qualified • NASM Women's Fitness + ABC Training Specialist • WSI Instructor • Lifeguard

Shelly Geist

VP, Fitness & Coach Training

The Woop Woop Man

Jim Morris

Director of Studio Revenue

The Studio Guru

Justin Portz

Director Of Studio Operations

Brand Warrior

Dolly Ballard

Brand Manager

T.A.D. Specialist

Daniel Codd

Director of Programming

the best of personal training + group fitness.

Explore what makes Eat The Frog Fitness unique.